10 Play celebrates 10 years with 7 million registered users
10 Play launched in September 2013
In September 2013, Network 10 launched 10 Play as its premium catch-up service and this month is celebrating the platform's birthday while also celebrating its biggest year yet in terms of content, viewing, technology, and users.
10 states that 10 Play has 7 million registered users, up 60% over the past two years, and viewing is up 38% compared with 2022.
10 has also revealed that 10 Play's biggest live-streamed events include Oprah with Megan & Harry in 2021, 2023's MasterChef Australia Launch as well as the Australian Survivor Grand Final.
Daniel Monaghan, senior vice president of content and programming, at Paramount ANZ, said: “Over the past decade, 10 Play has met the demands of the market and our viewers, which has been reflected in our ability to evolve.
“Our extensive new library of Pluto TV FAST channels offers a world of entertainment for audiences but it’s also a premium, brand-safe environment for advertisers to connect with key demographics. We are extremely proud to be bringing more content than ever to Australians, and to provide unique, innovative and seamless integration opportunities across all our platforms for our clients.
“We would also like to thank our amazing team across all our brands and platforms for their incredible passion, hard work and creativity.”
This week, VIDAA and Paramount announced their partnership to bring Paramount+ to audiences in Australia on smart TVs powered by VIDAA.
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VIDAA viewers in Australia now join Latin America and Canada in accessing Paramount+’s library of original content, films, live sports, and more on their smart TVs.
Beverley McGarvey, executive vice president, chief content officer and head of paramount+, Paramount ANZ, said: “Paramount+ is the fastest growing subscription service in Australia, and we are thrilled to be expanding its reach into more Australian homes by partnering with VIDAA. The partnership provides an incredible opportunity to get Paramount+ popular content, characters, and franchises to an increasingly large audience. It is further testament of our commitment to investing in customer choice.”
