IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek Admin – Apr 21, 2026
Social media ban falls flat, but parents urge government to fix it, not ditch it
'A ban that leaves kids less supervised than before is a step backwards'.
by Vihan Mathur – Apr 14, 2026
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Natasha Lee – Apr 14, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
How Australians watch sport has changed, but not all brands have noticed
“That shared moment still exists, but it has shifted from linear TV to digital screens."
by Vihan Mathur – Mar 16, 2026
Latest stories
'Clever maths isn’t enough': Mutinex hits 150% growth as marketers demand real answers
The momentum reflects a deeper reset underway across marketing teams globally.
by Natasha Lee – Dec 19, 2025
Below-the-line spend surges but marketers can't prove impact
Just 2% of senior marketers are very confident in measuring return on BTL marketing investment.
by Makayla Muscat – Nov 25, 2025
Afterpay rolls out $100k Black Friday giveaway
The activation follows new research commissioned by Afterpay exploring the biggest stress points of the festive season.
by Vihan Mathur – Nov 18, 2025
Brands pivot to affiliates for cheaper growth
“Affiliate marketing is no longer a niche tactic. It’s a core part of the modern marketing mix.”
by Vihan Mathur – Nov 4, 2025
Generosity is the new growth strategy: How brands can build faith and loyalty
At SXSW Sydney, The Growth Distillery's Jessica Folkard, explored how generosity is now one of the most powerful strategies for business and longevity.
by Talon Admin – Oct 20, 2025
