Back Australia campaign lifts support for Australian-made products: YouGov
The campaign has now generated more than 19 million impressions across News’ platforms.
by Natasha Lee – May 18, 2026
Set for Life taps ‘feet pics economy’ in ‘no catch’ campaign
If you’ve ever considered a side hustle you’d rather not explain, selling feet pics is probably at the bottom of the list.
by Vihan Mathur – Apr 23, 2026
Kleenex tackles school poo taboo with ‘Get Comfortable’ campaign
Research shows 70% of Australian kids avoid using the bathroom at school due to embarrassment.
by Vihan Mathur – Apr 23, 2026
Gippsland Dairy leans into ‘yoghurt trance’ via Special
The world might demand a yogurt break, but the newsroom needs one.
by Vihan Mathur – Apr 22, 2026
Specsavers brings ‘Should’ve gone to Specsavers’ to netball in Foxtel Media deal
The campaign features two TVCs built around humorous, relatable netball scenarios.
by Vihan Mathur – Apr 17, 2026
Latest stories
RSPCA Pet Insurance launches ‘We Know Animals’ platform
The campaign highlights the unpredictable nature of life with pets.
by Vihan Mathur – Apr 15, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
AOOA’s ‘Get Drizzling’ returns with chef-led push to drive olive oil usage
The campaign runs from mid-March to mid-May, combining paid digital media with influencer content.
by Vihan Mathur – Apr 1, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
Tooheys Ultra just glides through ‘never-ending bar’ in Thinkerbell campaign
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
by Vihan Mathur – Mar 30, 2026
