Vihan Mathur
Female-led creative studio Dirt steps out after stealth year
The studio launches with an 85% international client base.
by Vihan Mathur – May 18, 2026
ARN taps Lucy Formosa Morgan to lead new sales enablement role
She was most recently Managing Director of MAGNA Global.
by Vihan Mathur – May 18, 2026
MasterFoods sends Barbecue Sauce down the Fashion Week ramp
And there it was, sitting front row and mogging every fashion model walking the ramp.
by Vihan Mathur – May 18, 2026
Why Spotify’s app icon changed to a green disco ball
One user on X wrote: “Whoever designed this needs to be fired immediately.”
by Vihan Mathur – May 18, 2026
NESCAFÉ celebrates coffee moments that bring people together
The film positions coffee as a simple way into conversations, shared stories and generational connection.
by Vihan Mathur – May 18, 2026
QMS adds landmark digital billboards to Melbourne’s CityLink
The sites, previously static, have been converted into digital screens.
by Vihan Mathur – May 18, 2026
Magic hires six as client wins fuel 14% growth
The new hires include the return of former Head of Performance - Charles Kurth.
by Vihan Mathur – May 18, 2026
Publicis snaps up LiveRamp for A$3.1b
The French advertising giant said the takeover is designed to enhance its data and AI capabilities.
by Vihan Mathur – May 18, 2026
Channel 9 reveals celebrity cast for SHARK!
An actor, an olympic gold medallist, a social media star, a gold Logie winner, a TV host, and a NRL legend.
by Vihan Mathur – May 15, 2026
oOh!media backs independent future as bidders line-up
The company has also maintained that its preferred model is to remain independent.
by Vihan Mathur – May 15, 2026
Alpha Keri revamps with TikTok debut via The Social CliQ
The broader refresh includes new packaging, updated formulations and a renewed focus on modern relevance.
by Vihan Mathur – May 15, 2026
BCM restructures agency model and launches Craft Team
The new Craft Team will be led by former BCM Senior Art Director Miguel Gadea.
by Vihan Mathur – May 15, 2026
