The massive privacy risk you’re not aware of in Privacy Awareness Week
Google is quietly streamlining the way data permissions work across the web in a bid to simplify its systems.
by Duane Hatherly – May 5, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
The AI ‘sameness’ crisis has a new challenger: meet Flint
Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.
by Duane Hatherly – Apr 14, 2026
Gagan Batra: Hybrid tech roles to replace traditional marketing in 2026
“We’ll see the death of traditional marketing titles.”
by Makayla Muscat – Dec 11, 2025
Nevam unveils real-time command centre to help CMOs navigate AI blind spots
Brittany Fox has launched the platform to give marketing, product, and growth teams a live map of the customer journey across digital touchpoints.
by Talon Admin – Sep 25, 2025
Latest stories
LinkedIn research confirms the value of trusted voices as AI floods the internet
New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
by Mediaweek Admin – Sep 15, 2025
HubSpot launches Loop Marketing to tackle AI-driven ‘zero-click’ search era
With most searches now resolved by AI without clicks, HubSpot’s new framework aims to help businesses adapt and grow in the shifting digital landscape.
by Mediaweek Admin – Sep 4, 2025
Adobe partners with local AI marketing group in push to upskill marketers and establish ethical frameworks
Adobe has joined IBM in backing the Australian Centre for AI in Marketing, supporting its mission to deliver ethical, practical AI education to marketers nationwide.
by Mediaweek Admin – Sep 2, 2025
Marketers urged to lead responsibly as AI risks eroding trust of young people
Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.
by Mediaweek Admin – Aug 27, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek Admin – Aug 14, 2025
