AI
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Disney by D'Amaro: Earnings, AI, parks & 88% streaming boom
During his first Disney earnings call, CEO Josh D'Amaro leveraged a streaming profit boom to outline his AI future.
by Duane Hatherly – May 8, 2026
Rowena Millward's new book ‘Rapid Reinvention’ tackles the AI tsunami
The tome unpacks challenges of corporate change and shows how leaders can survive the impending AI tsunami.
by Duane Hatherly – May 4, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
'AI is driving growth': Meta ANZ flags local upside as Q1 revenue jumps 33%
ANZ has also been flagged as a key market for new ad tech rollout.
by Natasha Lee – Apr 30, 2026
Latest stories
Taylor Swift moves to trademark her voice and image as AI threats mount
The pop superstar has lodged three trademark applications.
by Natasha Lee – Apr 28, 2026
Fear is a terrible AI deployment strategy
Nina Christian explores why deploying AI out of fear, rather than a sound strategy, silently destroys brand trust.
by Duane Hatherly – Apr 24, 2026
AARON Awards crown inaugural winners spotlighting rise of AI-native creative
The program highlights the rapid evolution of artificial intelligence as a creative medium.
by Vihan Mathur – Apr 17, 2026
The AI ‘sameness’ crisis has a new challenger: meet Flint
Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.
by Duane Hatherly – Apr 14, 2026
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Natasha Lee – Apr 14, 2026
