AI
Latest stories
Taylor Swift moves to trademark her voice and image as AI threats mount
The pop superstar has lodged three trademark applications.
by Natasha Lee – Apr 28, 2026
Fear is a terrible AI deployment strategy
Nina Christian explores why deploying AI out of fear, rather than a sound strategy, silently destroys brand trust.
by Nina Christian – Apr 24, 2026
AARON Awards crown inaugural winners spotlighting rise of AI-native creative
The program highlights the rapid evolution of artificial intelligence as a creative medium.
by Vihan Mathur – Apr 17, 2026
The AI ‘sameness’ crisis has a new challenger: meet Flint
Springboards launches Flint, a divergence AI model built to destroy creative sameness and deliver wild, new ideas.
by Duane Hatherly – Apr 14, 2026
ACAM warns marketers as AI drives surge in zero-click search
By early 2026, more than 70% of Google searches in Australia resulted in zero clicks through to a landing page.
by Mediaweek – Apr 14, 2026
AI is exposing leaders who just manage busywork
The rise of artificial intelligence is stripping away the corporate layers where executives used to hide from hard work.
by Steven McConnell – Apr 10, 2026
Anthropic inks AI pact with Albanese government & preps Sydney office
The AI giant has signed a new government MOU, backed by a major investment in local research.
by Vihan Mathur – Apr 2, 2026
Backlash against Ben Affleck for sale of his AI company to Netflix
The news of the deal was a surprise to many as Affleck kept his ownership of the company under the radar, while speaking out against AI.
by Nama Winston – Mar 27, 2026
ChatGPT opens doors to ads in Australia
OpenAI said there will be a clear separation between sponsored content and organic responses.
by Vihan Mathur – Mar 27, 2026
Disney stomps on OpenAI deal after Sora shutdown
The agreement potentially opened the door for AI-generated video using more than 200 IP characters.
by Vihan Mathur – Mar 26, 2026
OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026
Australia puts tech giants on notice with tough new AI rules
The federal government has set out a strict new five-step framework.
by Natasha Lee – Mar 23, 2026
The privacy pub test: Nine, WPP Media & FreeWheel on adTech evolution
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
by Duane Hatherly – Mar 23, 2026
'The most human place on the internet': How Reddit's ad machine hit its stride
CMO Jim Squires outlines its intent-driven edge and global push for brands and agencies.
by Natasha Lee – Mar 23, 2026
SXSW 2026 wrap: AI takes the stage, humans make the magic
AI dominated Austin for SXSW 2026, but the festival proved the magic of marketing relies on genuine human empathy.
by Monique Harris – Mar 19, 2026
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