Opinion
The most expensive 12 weeks your business never planned for
Why waiting is the costliest decision in a supply crisis.
by Duane Hatherly – May 18, 2026
A hyperlink is not a shield: the Ross Barkan plagiarism scandal
There’s an escalating plagiarism scandal at New York Magazine with columnist Ross Barkan at its centre.
by Duane Hatherly – May 18, 2026
'Offensive and deplorable': Amanda Knox is performing a comedy show at Edinburgh Fringe
Knox has spent nearly two decades turning an infamous murder case into a media franchise, and it's revolting.
by Natasha Lee – May 18, 2026
Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies
A timely warning that brands risk missing audiences through outdated ad safety tools.
by Mediaweek Admin – May 15, 2026
Jeff Purser on the hidden patterns behind how people say yes
Producer Jeff Purser reveals hidden patterns of influence and persuasion in his latest book.
by Duane Hatherly – May 14, 2026
Latest stories
Ben Crawford on why agencies are investing in AI but not change
Brainwaves co-founder Ben Crawford explains why agencies are investing in AI tools, but ignoring vital behaviour shifts.
by Duane Hatherly – May 14, 2026
From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences
The real battle in experiential marketing is no longer reach versus scale - it’s presence versus performance.
by Natasha Lee – May 13, 2026
The AI production boom is real. So is the experience gap
Generating one impressive asset is easy. Delivering scalable, repeatable, client-safe production? Different story entirely.
by Natasha Lee – May 13, 2026
Why regional Australia has become TV’s most overlooked growth play
From the Matildas to Formula 1 to MAFS chaos, audiences outside the metro bubble are showing up in force.
by Natasha Lee – May 12, 2026
Why brands can’t win the World Cup audience from online alone
It's time to start using OOH and programmatic DOOH to turn global sport into action.
by Natasha Lee – May 11, 2026
