Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount

From Tuesday, 1 August Paramount Australia and New Zealand’s (ANZ) multichannel 10 Shake (Channel 13) will rebrand to the Nickelodeon channel, offering a free suite of Nickelodeon content for the first time on free-to-air linear television.

After a long partnership in Australia with subscription television service provider Foxtel, Nickelodeon content will move in-house within Paramount ANZ’s content portfolio across free-to-air channel Nickelodeon, BVOD service 10 Play, and SVOD service Paramount+.

Nick Jr.’s family shows will kick-off the daytime slate, with preschool series PAW Patrol leading missions for the morning run. Joining the pups will be preschool properties including Blue’s Clues & You!, Baby Shark’s Big Show!, Santiago Of The Seas, Bubble Guppies, and Blaze and the Monster Machines. The channel refresh will also welcome preschool series Bossy Bear and season three of Ryan’s Mystery Playdate for their free-to-air debut.

In the afternoon SpongeBob SquarePants will be back for more under the sea adventures, as well as comedy and action-adventures titles such as The Loud House, The Thundermans, the original iCarly, The Casagrandes and Danger Force.

Plus, the Nickelodeon channel will showcase new animated comedy series for the first time on free-to-air including Middlemost Post, The Smurfs, Monster High and Transformers: EarthSpark.

In the evenings, the Nickelodeon channel transforms into Nick@Nite offering content for mature audiences. The primetime Nick@Nite format will feature The Graham Norton Show, Gogglebox UK, The Middle and an assortment of movies from Paramount’s library of entertainment including franchises Mission Impossible, Star Trek, Sherlock Holmes and Transformers.

Jules Borkent, executive vice president, kids & family for International Markets at Paramount said: “As the number-one entertainment brand for kids, Nickelodeon is home to the world’s most beloved characters and stories for kids of all ages. We are thrilled to bring our deep library of content direct to fans in Australia for free as we launch this new Nickelodeon channel.”

Daniel Monaghan, SVP content & programming, Paramount ANZ, said: “From television programming and production around the world, to consumer products, digital, location-based experiences and events, gaming, publishing and feature films, Nickelodeon offers something for everyone and now it is accessible to everyone on our free-to-air Nickelodeon channel.”