72andSunny expands creative team with new hires

72andSunny has welcomed the appointments of Hayley Noble, Madi Chan, and creative director, V. Wassim Kanaan following a flurry of recent new business wins including AFL, Cadillac and Deputy.

Noble, Chan and Kanaan will work across the creative agency's portfolio of existing, new clients - including Google and RealEstate.com.au. They will report to CCO ANZ Wez Hawes.

Noble and Chan join 72andSunny from Host/Havas. Noble is a copywriter whose ‘Tiny Love Stories: True Tales of Love in 100 Words or Less’, was published by the New York Times. Chan is a D&AD New Blood Award Yellow Pencil and DIA Australian Graduate Designer of the Year.

New creative leadership to support agency momentum

Kanaan joins the agency as a creative director. He is known for championing progressive ideas for brands, passion for the craft, mentoring creative talent and being a contributor to the gender equality movement in the broader industry, recently creating the FillThisPage.com initiative. He’s helped build some of Australia’s most iconic brands locally and globally during his time at Dentsu, Saatchi & Saatchi, The Monkeys and Innocean.

Kanaan said of his appointment: "It's an incredible opportunity to join an agency with such a legacy globally and momentum locally, as well as a proven ability to create progressive ideas that go well beyond advertising. Many creative agencies say they want to play in culture, 72andSunny actually does."

Noble and Chan said: "Continuing to grow as creatives under the guidance of Wez and Wassim is an exciting opportunity for us. We are pumped for this next challenge to work on great brands with great people."

Hawes added: "Hayley, Madi and Wassim all embody the 72andSunny values. Their collective energy, optimism and passion for ideas is infectious. I can’t wait to see what we do together with the rest of the talented 72 crew and our growing list of client partners."

Top image: Madi Chan, V. Wassim Kanaan and Hayley Nobel

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