9Gem shatters ratings records as Australia retains the Ashes
• The final day’s play was broadcast around the metro markets on 9Gem
Nine has revealed the coverage of the finals day’s play in the fourth Ashes Test at Old Trafford in Manchester has set a number of ratings records.
The final day’s play was broadcast around the metro markets on 9Gem.
NATIONAL REACH
A total of 3.212 million viewers (Metro: 2.211 million / Regional: 1.001 million) tuned into Nine’s broadcast of the fifth day of the Fourth Test between Australia and England.
FREE-TO-AIR SHARES
With an overnight total share of 17.8% on 9GEM, The Ashes helped the channel once again record the highest share for a multichannel in ratings history.
9Gem was the #1 multichannel channel on Sunday across the 5 City Metro with the following metro shares:
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People 25-54: 18.9%
People 16-39: 22.6%
GS + Child: 21.2%
Total People: 17.8%
SESSION ONE
National peak audience: 1.514 million (5 City: 1.071 million / Regional: 443,000)
National average audience: 1.113 million (5 City: 810,000 / Regional: 303,000)
SESSION TWO
National peak audience: 906,000 (5 City: 634,000 / Regional: 272,000)
National average audience: 636,000 (5 City: 477,000 / Regional: 159,000)
The Sunday audience makes the first session coverage the third-highest rating program ever on 9Gem, and the highest-rating program on any multichannel this year.
