9Honey launches new pet vertical: 9Honey pets

Women's lifestyle network 9Honey has announced the launch of its brand new vertical, 9Honey pets.

9Honey pets will provide information, advice, tips and the latest news on pets.

Heading up the new site will be 9Honey network editor, Shauna Anderson and will be joined by TV vet, Dr Katrina Warren.

Anderson said, “We are proud to be the only major Australian media website with a dedicated pets vertical. Every day we’ll feature the latest information on pet breeds, health, training and wellbeing.”

A 2021 study by Animal Medicines Australia shows cat and dog owners spent 30 billion dollars a year on their pets, particularly on food and health related items.

Warren said, “This is the site Australian pet owners need. I’m so excited to team with 9Honey to share my passion and bring some expertise around our much loved furry friends.”

Nine digital's editorial director, Kerri Elstub said, "You reach a stage where you talk about your pets more than your kids. You celebrate their birthdays, agonise over their diet and exercise and take more photos of them than your partner. Starting a vertical to bring together pet owners, professionals and advertisers just made sense."

9Honey pets will sit alongside the brand's current verticals: Travel, Style, Kitchen, Coach, Parenting and Celebrity.

In October 2021, 9Honey launched 9Honey Parenting to combine 9Honey Mums, Essential Kids and Essential Baby.

At the time, Elstub said the new addition to the nine.com.au family will fill a gap in the market.

“9Honey Parenting will cover every age and every stage of the parenting journey,” she said. “Consider us your virtual parenting group! Whether you’re trying to figure out what pram to buy, how to navigate the transition back to school after lockdown or getting your teen to do more than grunt at you."

Access 9Honey pets here.