ABC Kids takes #1 daytime spot with Biggest Little Bluey Countdown
• The countdown served as the concluding event for the month-long "Bluey Fest"
ABC's Biggest Little Bluey Countdown drew an audience of 1.3 million metro and regional Australians on Sunday, November 19, from 6am to 7:30pm on the ABC Kids channel. This countdown led to ABC Kids achieving the top ranking channel by share in the daytime slot, while the ABC Network secured the number one position as the daytime network overall*.
ABC Kids also recorded its highest metro share (including Total People and Children's demographics) for the channel in a single day since its launch in 2011.
The 13.5 hours of consecutive Bluey episodes also established a new daily record for an ABC Kids live stream, with fans viewing 16.3 million minutes of the countdown's live stream on ABC iview. This figure marked a significant increase of 12.9 million minutes compared to the previous record set in May of this year.
The positive outcomes of the Biggest Little Bluey Countdown extended beyond ABC Kids, lifting the entire ABC network's broadcast performance. The 24-hour reach across all four channels increased by 16% on Sunday, compared to the daily average in 2023 year-to-date.
Peak viewership occurred at 7:21pm during the reveal of the #1 episode in the countdown, just before the announcement of "Cricket" as Australia's top Bluey episode.
The Biggest Little Bluey Countdown served as the concluding event for Bluey Fest, a month-long celebration commemorating five years of Bluey on the ABC.
For those who missed the countdown, it is available for viewing on ABC iview via the Bluey Fest Live Stream.
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*‘Daytime’ defined as 6am-6pm. The Biggest Little Bluey Countdown was the #1 for the Children’s demographics (CH0-4 and CH5-12) across the entirety of the broadcast (6am 7.30pm), and #1 for Total People from 6am-6pm. The countdown was the #2 for Total People when considering the full broadcast time of 6am-7.30pm.
Source: OzTAM 5 City Metro and Regional TAM combined data; Overnight. Total PPL, CH0-4 and CH5-12. ABC Kids channel 0500-1930. Broadcast overnight data, including start and end times, is preliminary and subject to change. Reach counts 5 minutes consecutive viewing. Regional excluding spill.
