ABC set to roll out new features on video-on-demand service, iview
• Also launching is an iview brand campaign that features puppet characters
iview, the ABC’s video-on-demand (VOD) service is launching new personalised features that make it easier to enjoy programmes from the national broadcaster.
Rolling out from July, audiences will need an ABC account to watch ABC iview’s catalogue of Australian drama, documentaries, news, comedies and children’s content. Account holders will also get the benefits of individual profiles for each household member and features such as personal programme recommendations and watchlists of shows they want to catch later on.
ABC iview will enable audiences to continue watching programmes across multiple devices – picking up a show on one screen where they left off on another.
Also launching is an iview brand campaign that features puppet characters Linh, Arj, and Gloria. The work is wrapped in the tagline “Don’t be surprised if you’re surprised”.
Diana Costantini, head of creative ABC MADE, said: “The VOD space is heavily populated with a lot of fantastic creative work in market. Our aim was to craft a campaign that stood out from the crowd, piquing the interest and enticing audiences to jump on to ABC iview to experience the vast range of content we have on offer.”
ABC’s director of audiences, Leisa Bacon, said: “Over three million Australians have already created an ABC account. Logging into ABC iview with an ABC account will help audiences to discover content that they may not have otherwise.
“We know that audiences choose their streaming services based on the content offer and the ABC serves up award-winning content that spans everything from drama to comedy, docos to news and, of course, it’s all for free.”
