ACA opens 2024 Australian Effie Awards for entries with new AI category

The 2024 Australian Effie Awards, recognising exceptional advertising campaigns, has begun accepting entries. Organised by the Advertising Council Australia (ACA), the peak body for Australia's leading agencies in the advertising industry, this year’s awards include a new category focusing on Artificial Intelligence (AI) in marketing.

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ACA chief executive officer Tony Hale highlighted the importance of the Effies in honouring outstanding industry achievements.

Said Hale: "Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective. The Effies are about celebrating the year’s best work and the results that propel our industry’s growth.

“Importantly, building a culture of effectiveness is crucial for every business, and whether you enter the Effies this year or next, or are just starting to prove the effectiveness of your marketing campaigns, you’re on the right track to success.”

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To assist potential entrants, ACA has made winning case studies from 2023 available for free download to its members.

ACA is also hosting a free webinar on March 26 for agencies and brands interested in participating. This webinar, led by Effie judges Martin Rippon, executive coach and consultant at Gutthink & Partners, and Al Crawford, founder of Shakepshifer Consulting, will provide insights on crafting standout entries using case studies.

With princpal sponsorship from Think TV, supporting sponsorship by AdStandards, Google, and UnLtd,  The Effie Awards offer 26 categories for submission.

Entries are due by May 13, 2024, with a late submission window open until June 3, subject to a fee. Finalists will be announced on July 17, with winners revealed during an awards gala in Sydney on October 10.

Detailed criteria is available on the Effies website.

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