Acast announces promotions to its sales team in Australia and New Zealand
"We believe in promoting talent from within and reimagining organisational roles to meet market demand"
Acast has announced promotions to its sales team in Australia and New Zealand.
To address the increased and evolving demands of the AUNZ podcast sales market, former group sales leads Kate Digby, Teresa Ly, and Bryce Crosswell have been promoted to group business directors.
Their teams are responsible for bringing global advertisers to the Acast Marketplace and delivering high-impact, integrated branded content partnerships, utilising the latest ad-tech and programmatic advertising.
Additionally, Ciaran Tobin has been promoted to key account director, independent agencies from his previous role as senior account manager. Ciaran and his future team will service the increased demand of the independent podcast company is seeing from independent agencies nationally.
Henrik Isaksson, managing director for Acast in Australia and New Zealand, said: "We are so pleased to promote Kate, Teresa, Bryce, and Ciaran to their new roles. They are hands down some of the most knowledgeable, creative and hardest workers in podcasting.
"Acast’s ad tech is best in class – and the momentum of our local team is incredible to see. We believe in promoting talent from within and reimagining organisational roles to meet market demand.
"The promotions in the team will enable us to further expand our offering to podcasters, publishers and advertisers and support wider development as podcast advertisers increase demand for innovative and seamless solutions in our region, Isaksson added.
As Acast continues to grow its share in Australia and New Zealand, the region remains a top priority for the company and its stakeholders.
The newly announced positions within the sales team reflect Acast’s ongoing commitment to that growth and to meeting the evolving demands of the market for advertisers and podcasters alike.
This comes after announced the launch of Audience Segments on its self-serve podcast advertising platform.
The new capability enables advertisers to book campaigns through the self-serve platform to target listeners based on Nielsen Audience Segments across Acast’s more than 92,000 podcasts.
See also: Acast launches Audience Segments Targeting on self-serve advertising platform
