Adelaide Radio Ratings 2024, Survey 2: Mix 102.3 remains on top, secures highest lift

Adelaide Radio Ratings
GfK Survey 2 2024
Survey Period: Sun Feb 4 to Sat Mar 30

UP: MIX 102.3 +1.0
DOWN: NOVA 91.9 -1.3

Mix 102.3 14.3% (13.3%)
Cume: 378,000 (+19,000)

Mix 102.3 keeps the number one slot in Adelaide, rising 1.0 points to take a 14.3% share. 

Max & Ali in the Morning rose by 1.0 points for an 12.8% share. The station’s strongest time slot in this survey is now the Morning slot, with a 15.3% share, rising 1.5 points.

See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show

The station decreased by 1.3 points in the 55-64 demo. Mix 102.3 saw a 2.1-point increase in the 25-39 demo. 

5MMM 12.4% (11.6%)
Cume: 289,000 (+7,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)

Adelaide’s Triple M station has stayed in the second position for survey two, with an 12.4% share.

The breakfast team of Roo, Ditts, and Loz dropped by 0.3 points, to a total of 14.9%, keeping first among the commercial networks.

Among the 25-39 demographic, 5MMM lifted by 4.6 points for a 10.7% share and ended up in the fourth position for that demo. 

Nova 91.9 10.0% (11.3%) 
Cume: 369,000 (+10,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)

Nova started 2023 in the second spot on the Adelaide Radio Ratings but has stayed in third in the second survey. 

The network’s biggest rise in the demos was in 18-24 with 0.4 points for a 22.8% share.

See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy

Ricki Lee, Tim & Joel in Adelaide’s drive spot has dropped 1.3 points with a 12.4% share.

Nova still continues to dominate in the 18-24 demos, rising 0.4 points for a 22.8% share and has dropped 0.9 points in 40-54 for a 8.4% share.

SAFM 9.0% (8.9%)
Cume: 294,000 (+19,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)

SAFM has lifted by 0.1 points for a share of 9.0%. 

In this survey, the breakfast slot lifted 0.3 points for an 8.2% share.

Carrie Bickmore and Tommy Little’s national drive show dropped by 0.6 points, staying third in the Adelaide market. 

SAFM has increased in the 25-39 demographic by 2.3 points for 15.8%.

Cruise 1323 8.7% (8.6%)
Cume: 197,000 (-10,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)

Cruise 1323 rose by 0.1 points for an 8.7% share. 

Craig Huggins’ drive has risen 0.5 points for a share of 7.3%. The station stayed in second in the 55-64 demographic with a 14.7% share and decreased by 0.2 points in the 40-54 demo.

FIVEaa 7.9% (8.2%)
Cume: 139,000 (+8,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)

FIVEaa has recorded a decrease of 0.3 points and a total share of 7.9%.

In the breakfast slot, David and Will have dropped 0.8 points for a total share of 11.8%. The network’s breakfast program has dropped to third place in the Adelaide market. In drive, Rowey and Timmy G have a 1.1 point increase, their total share now being 6.8%.

Adelaide Radio Ratings:

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