ADMA adds Uber, Westpac and Blackmores leaders to Advisory Committee
The Association for Data-Driven Marketing and Advertising has appointed Lucinda Barlow, Michelle Klein and Joanne Smith to its Advisory Committee.
The Association for Data-Driven Marketing and Advertising (ADMA) has expanded its Advisory Committee with the appointment of three senior marketing leaders: Lucinda Barlow from Uber, Michelle Klein from Westpac and Joanne Smith from Blackmores Group.
Barlow is Senior Director and Head of International Marketing (APAC, EMEA, Latin America) at Uber, Klein is Chief Growth and Marketing Officer at Westpac, and Smith is Chief Brand, Innovation and Communications Officer at Blackmores Group. Each brings global experience across brand leadership, digital transformation, AI, and building high-performing teams.
The appointments follow the earlier confirmation of David Morgan as Chair, Steve Brennen as Deputy Chair and futurist Tom Goodwin as ADMA’s first internationally based Advisory Committee member. Other members include senior leaders from MECCA, Woolworths Group, Optus, NAB and Deloitte.
Morgan said the new members’ experience would be “invaluable” as the body sharpens its agenda. “Lucinda, Michelle and Joanne bring deep experience from the highest levels of global and well-respected organisations, where they have shaped brands, driven transformation and built capabilities that set benchmarks for the industry.”
ADMA CEO Andrea Martens said the calibre of appointments reflected the association’s growing role. “Lucinda, Michelle and Joanne have led at some of the world’s most dynamic organisations and their voices will be critical as we prepare marketers for the complexity and opportunities of an AI-driven, customer-first world.”
The three new members join for an initial three-year term. They complete a 15-person committee including leaders from Deloitte Digital, Optus, MECCA, Woolworths Group, NAB, Meta, and In Marketing We Trust. The group advises ADMA on industry capability, responsible marketing standards and the impact of new technologies.
Top image: Lucinda Barlow, Michelle Klein, Joanne Smith
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