ADMA courses help marketers future-proof careers in a fast changing industry
• The IQ platform allows their marketing teams to build on their skills and expertise
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising.
ADMA is also a resource for professionals that provides courses developed by industry experts through its IQ platform. The platform helps marketers future-proof themselves and advance their skills and capabilities in an ever-changing industry.
For corporates and agencies, the IQ platform allows their marketing teams to build on their skills and expertise. It will enable them to deliver the dynamic challenges of increasing customer expectations.
The courses provide up-to-date content on the topics and use the latest digital technology to ensure students have an interactive learning experience.
The IQ approach to learning is modular, allowing courses and topics to match specific needs.
The association offers a wide selection of courses throughout the year, from digital and data-driven marketing to creative and copywriting and data compliance and privacy.
Programs run online, in virtual classrooms, and in-house and on-demand online courses with 24/7 access. Classes also run across different levels of expertise from entry-level, intermediate/practitioner to advance/senior status with qualifications at the end.
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Some of the upcoming courses include Digital Marketing Certificate, the Loyalty Programs and Consumer Engagement and B2B Customer Journey Mapping Course.
More about the courses can be found here.
The ADMA is also a go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.
ADMA exists to help members navigate the rough terrain of unprecedented and rapid change with new channels, new technology, and new consumer models.
The industry body supports its members with advocacy to Government and regulators. It also provides 24/7 opportunities for education, host events and awards, and help marketers understand and apply codes of practice to help them comply.
In addition, the ADMA is also a rich source of online and offline tools and resources to help marketers be better marketers now and into the future.
