Adobe launches AI agents for product support and data insights

Adobe has announced the global availability of its first set of AI agents, including the newly launched Product Support Agent and the now generally available Data Insights Agent. These tools are designed to streamline support and insights generation within Adobe Experience Platform applications.

Unveiled at Adobe Summit in India, the Product Support Agent offers real-time, interactive support for marketers and customer experience professionals, providing guidance directly within platform workflows. It draws on internal resources like support articles, tutorials, and legal documentation to reduce downtime and improve issue resolution without requiring escalation.

The agent is equipped to capture environmental data automatically, such as logs and session metadata, pre-filling support tickets with critical context. This allows for earlier intervention by support teams and minimises delays. Additionally, it provides real-time updates on support tickets and will soon send proactive notifications on status changes.

“From onboarding new users to deploying the latest features in Adobe applications, the Product Support Agent is shortening the time it takes for us to see value,” said Sean Kegelman, Director of Digital Marketing at Wegmans Food Markets.

The Data Insights Agent, also powered by Adobe Experience Platform Agent Orchestrator, supports natural language queries to derive insights and generate visualisations within Adobe Customer Journey Analytics. Users can build and adjust analysis dashboards iteratively, facilitating faster decision-making.

“Adobe’s Data Insights Agent will be a major unlock for our organisation,” said Lokesh Alluri, Digital and Marketing Analytics Manager at Lenovo. “We can ensure that every stakeholder has timely data to drive initiatives that enhance customer satisfaction.”

Both agents are built on Adobe Experience Platform’s Agent Orchestrator, which supports integration across Adobe and third-party ecosystems.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.