Adshel puts up larger-than-life pizza boxes for new Smith’s campaign

Outdoor media company Adshel has worked on the latest Smith’s campaign in partnership with Pizza Hut for its limited edition of potato chips flavours.

The campaign landed at Flinders Street station with a high-impact special build. Launching the new partnerships between Smith’s and Pizza Hut, the execution features three 2.6 metre-high pizza boxes in the heart of the station promoting the three new limited-edition flavours available for consumers. The campaign is complemented with a station domination at Town Hall.

Smith’s brand manager Alison Silver said: “We are pleased to unveil the latest limited edition flavours for Smith’s. We have teamed up with Pizza Hut to bring pizza inspired flavours to the range, with BBQ Meatlovers, Margherita and Garlic bread. The station domination execution with larger-than-life pizza boxes is unmissable in high-traffic locations and will do a great job to drive awareness of our fabulous new flavours. They make the perfect edition to any social occasion and we can’t wait for consumers to try them.”