AFL and Mnet launch Explore AFL app for Grand Final Week

The AFL has launched Explore AFL, a second-screen app aimed to provide supporters with interactive content and experiences in and around Toyota AFL Grand Final Week events. The new interactive platform has been developed in partnership with Australia’s most awarded mobile solutions agency, Mnet Mobile.

Explore AFL, available on iOS and Android platforms, allows fans at AFL events across Melbourne to access exclusive AFL content such as videos, maps, vouchers, offers, prizes and locked content related to Toyota AFL Grand Final Week events. The app also allows the AFL to connect with supporters throughout the week with push messaging and other location and event-specific content.

“Partnering the AFL in the busiest week of their sporting calendar is a great showcase for this technology,” said Scott Player, CEO of Mnet. “The experiences available for consumers extend the engagement and interactivity of AFL’s events allowing deeper engagement with the sport”.

Peter Campbell, general manager of AFL Media, said, “We are entering a new age of how we engage and interact with fans during Toyota AFL Grand Final Week. The ability to manage all content remotely, while updating content and information as it happens, is another great extension of the event experience. In addition to the AFL Live app powered by Telstra, Australia’s most deployed and utilised sporting application, Explore AFL complements and enhances our fans’ experience in the biggest week of the AFL calendar.”

Source: Mnet