AFL confirms radio rights renewals across multiple stations

Multiple radio stations including 3AW, FIVEaa and SEN have announced a renewal of radio, streaming and digital rights to the AFL. 

For 3AW, the two-year deal will see the station call four matches per week, available to listeners on 3AW 693, and for the first time through the 3AW app and website. The new agreement will also ensure that the AFL’s biggest radio audience will now get their favourite call anywhere on any device. 

FIVEaa will deliver every Adelaide and Port Adelaide match live, as well as broadcast at least four matches from all other markets each week through the 2023 and 2024 AFL seasons. Fans will be able to access AFL matches and content, live on FIVEaa radio and online on the FIVEaa website and FIVEaa Player mobile app. 

SEN has secured audio rights to all nine AFL matches in each round of the Toyota AFL Premiership Season for the next two years. The partnership will include dedicated and exclusive coverage of Brisbane Lions, Gold Coast Suns, Sydney Swans and GWS Giants games on SENQ 693am (Brisbane) and SEN 1170am (Sydney) platforms respectively. SEN has also secured all rights for all West Coast Eagles and Fremantle Dockers matches, to be broadcast on SEN WA, 657am Perth, SEN Spirit 621 Bunbury and SEN Peel Mandurah DAB+. 

Tom Malone, managing director of Nine Radio, said “Our listeners are the big winners in this new deal. It means that Melburnians will have access to 3AW’s unrivalled commentary right through until the 2024 season. Importantly, the agreement incorporates full streaming rights, giving fans the ability to tune into 3AW no matter where they are in Australia.”

Craig Munn, station manager for FIVEaa said, “FIVEaa is thrilled that it will have the opportunity to continue its unsurpassed and long-standing position as the home of AFL football in Adelaide. This new and exciting audio partnership with the AFL will allow FIVEaa to demonstrate the passion, dedication and professionalism of our decorated and esteemed commentary team.”

Sports Entertainment Network chief executive Craig Hutchison said while details of the deal were confidential, it also delivers a significant saving to SEG  shareholders and is in turn a great deal for the AFL.

“We’ve worked with the AFL to accommodate their request to work directly with the Nine and NOVA networks and unlock them from our previous rights structure, a decision we’ve supported in the strong interest of our shareholders and own platforms,” Hutchison said.  

The AFL rights renewals across all stations that have been announced will be until 2024.