AFL Record celebrates 110th season, announces partnership with Four’N Twenty pies

The AFL Record is back for season 2021, in what is its 110th year of publication.

The time-honoured game-day ritual has not missed an edition since the very first one rolled off the presses in 1912 and, even during the Covid-19 shutdown, its tradition continued – with the first ever weekly digital version made available during lockdown. 

AFL Record editor Michael Lovett said The AFL Record was a special part of the footy experience for fans. 

“It’s great to have the footy back and fans can continue their traditional matchday experience by buying a Record as they enter the ground,” Lovett said.   

The opening round edition includes:

• The essential guide to watching and attending football in 2021. Senior writer Ashley Browne analyses the changes and challenges fans will face this season, be it buying tickets, watching the game on TV or coming to grips with new rules.

• Browne names his annual Top 50 ‘Movers & Shapers’ list.

• The AFL Record and SEN’s expert team share their 2021 season predictions and premiership tips. 

• Team lists and stats for all 18 clubs.

This year the AFL Record is sponsored by Four’N Twenty pies. The Four’N Twenty colours will adorn the fleet of AFL Record girls and guys outside venues, with a concourse takeover each game to mark the partnership.

Craig Hutchison, CEO Sports Entertainment Network, said the partnership was a natural fit between the two brands that have become synonymous with footy.  

“The AFL Record has survived world wars, floods, the great depression and now Covid as an ingrained fan favourite – just like Four’N Twenty pies,” Hutchison said.

“And the team of staff will proudly wear and display the Four’N Twenty colours in the season ahead. It will be especially emotional in places like Melbourne, where footy fans were starved of games, Records and pies in season 2020 during the pandemic.

 “We are proud to employ so many young Australians across Australia each weekend to deliver the AFL Record experience to fans and we thank Four’N Twenty, another great employer of Australians, for making that possible.”

The Four’N Twenty AFL Record will be available at all AFL games throughout the football season at the regular price of $5.  A free digital edition will also be available for fans to enjoy online via SEN.com.au, the SEN app, AFL.com.au and the AFL app.