AFR rebrands B2B arm as Financial Review for Business

The Australian Financial Review has repurposed its business-to-business subscription service, shifting from Corporate Subscriptions to Financial Review for Business.

The refreshed identity introduces a new suite of products designed to give organisations direct access to the AFR’s trusted journalism, insights, and data in a more integrated, technology-driven format.

A modern approach for modern decision-makers

The Financial Review has set the reputation as Australia’s leading source of business news and analysis with AFR Magazine celebrating 30 years.

The rebrand highlights the publication’s push to meet the evolving needs of corporate subscribers, with tools that embed its reporting directly into business workflows.

James Chessell, Editor-in-Chief of The Australian Financial Review, said the move builds on the publication’s legacy while embracing innovation.

“For more than seven decades, the Financial Review has set the standard for editorial quality, credibility and authority, earning its place as a trusted source for business leaders,” Chessell said.

"With Financial Review for Business, we build on that legacy, delivering the news and insight organisations must have to move decisively and confidently with the necessary speed, precision, and clarity the market demands."

What’s new?

The Financial Review for Business suite extends beyond traditional subscription models, offering organisations structured access to the AFR’s agenda-setting journalism through custom API feeds and text and data mining (TDM) rights.

These features allow companies to integrate AFR content directly into their own internal systems providing timely intelligence and analysis while maintaining compliance through user-based licensing.

Agos Garola, Director of B2B Subscriptions and Licensing, said the rebrand reflects the AFR’s focus on innovation and adaptability.

“Financial Review for Business is a strategic step forward, acknowledging how quickly the Australian workplace is changing,” Garola said.

“Our focus is on innovation, quality and control – maximising the utility and value of our content by offering enterprise subscribers new ways to integrate AFR intelligence into their existing technology for an indispensable edge.”

The rebrand comes with a refreshed visual identity developed by Droga, featuring a distinctive pixel design that represents curated insight and clarity in a complex information landscape. Website development was led by SLIK.

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