Amy Bradshaw joins TikTok as head of partnerships

Amy Bradshaw has started a new role at TikTok as head of partnerships following her recent departure from VaynerMedia.

"As a huge proponent of the platform for many years; seeing first-hand its power to build brand and drive sales for clients, I’m BEYOND excited to be joining this rocketship, leading an incredible team that enables advertisers to go bigger, better, more creative and more authentic for real impact," she wrote on LinkedIn.

"Looking forward to re-connecting with lots of you in my new role."

Mediaweek has contacted TikTok for comment.

Bradshaw recently announced her departure from the Gary Vaynerchuk-owned creative and media agency last month after a seven-year tenure.

She joined VaynerMedia in 2017, working in various leadership roles at the agency's offices in New York and London, including as head of client partnerships.
 
Bradshaw relocated to VaynerMedia's Sydney office in 2021 as head of Australia, where she oversaw the local vision and strategy, and built the business.

In her post at the time, she wrote: "Today I say farewell to this amazing company and the incredible people I work with.
 
"From New York, to London to Australia, it’s been a privilege to be a part of this special place and an honour over the past three years to build and establish our Australia presence and lead this incredible team.
 
"Enormously grateful to Gary Vaynerchuk for his belief in me and for all the support since day one. You’re an inspiring leader but an even more amazing person. The most empathetic, caring, in-tune boss one could ask for.
 
"To my rockstar team…thank you for letting me lead you. Every day you made me proud and I can’t wait to see you continue this incredible journey!! To our amazing clients, thank you for trusting and believing in us! You are in the very best of hands!"

Last week, TikTok promoted Serena Leith to head of global campaigns and programs.
 
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Top image: Amy Bradshaw