Ardent announces major new partners and expands team in North Sydney

Agency Ardent has announced a slew of new partners including Swiss watch market leader Rado, care provider, Whiddon, and Australia's original attic company, the Attic Group. 

Whiddon has appointed Ardent for an integrated always-on marketing approach across all key verticals including creative, paid media, SEO, media planning and buying, and public relations. The development of a new brand value proposition kick-started the partnership, with the production of an upcoming regional television commercial that will bookend the launch of the ‘Looking Forward' brand campaign. 

The Attic Group is supported by several of Ardent’s departments, building a strong omnichannel strategy and strengthening their national footprint as market leaders. Further leveraging Ardent’s experience in the luxury segment, the paid performance team has been engaged to bolster Swiss watch brand Rado’s resonance in the Australian market. 

Speaking to the agency growth, Ardent managing director, Danny Massa said: “We are proud to work as an extension of our partners in the ever-changing marketing landscape. Our team is made up of the perfect balance of specialists and generalists and that is how we have been able to make a mark in a diverse range of industries in a way that other agencies haven’t been able to. It is this strategic thinking and a commitment to transform our partners marketing ethos that has driven our thriving agency on a continuous growth trajectory.” 

The agency has also experienced a fifty per cent increase in the overall headcount, adding six new team members since the start of 2023. 

Amin Kiapour joins the agency as Ardent’s head of web development and provides the agency partners with access to the support of an onsite full-stack web developer with over 10 years of experience.

Several new appointments across the agency's senior management include Elisenda Picart Valls as SEO director, Shannon Muscolino as public relations director, Sonam Kumar as digital director and Domenico Marcoccia as paid director. 

Among Ardent’s current clients includes Best Gift Group, Gregory Jewellers, Raymond Weil, Catholic Healthcare, Pallion brands including ABC Bullion and Custodian Vaults, WOBI, World Business Forum – NYC, SYD, Madrid and London, Megasealed, Howards Storage World, TradieSpec, Loreto Normanhurst and Loreto Marryatville.