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Australian War Memorial appoints M&C Saatchi's Resolution Design

The production house will focus on delivering multimedia immersive experiences and cinema-style documentaries.

By Talon AdminPublished Jul 25, 2024
2 min read
Australian War Memorial appoints Resolution Design as experiential designer

The Australian War Memorial has appointed Resolution Design, part of the M&C Saatchi Group, to design and produce compelling stories and immersive experiences set to open to the public in early 2026.

Resolution Design joins the Australian War Memorial's collective of experiential designers. The production house will focus on delivering multimedia immersive experiences and cinema-style documentaries covering core aspects and experiences of life in war zones, spanning World War I, World War II, and the war in Afghanistan.

The relationship with the Australian War Memorial has been 10 years in the making and with this project specifically, it's been a privilege to learn more about people’s stories," said Resolution Design digital innovator, creative producer and director, Jeffrey Jaffers.

"Ordinary people in extraordinary circumstances and how the human spirit prevails in times of conflict. Connecting people with these stories through our work with the Australian War Memorial is a privilege.” 

The Australian War Memorial is ranked among the top 10 free tourist attractions worldwide. The experiential design appointment furthers its primary mission to commemorate the sacrifice of Australians who have died in war or on operational service and those who have served the nation in times of conflict.

The Memorial is undergoing significant development, with additional buildings and galleries expected to be completed by 2028. The development project, which began in 2019, aims to expand the stories shared with future generations, highlighting the broader impact of war on the community and family networks of those on the front line.

In April, News Corp Australia published The Lost Letters from the Anzacs of Gallipoli in an eight-page special across its state and regional mastheads. The handwritten letters, sent home to family members and preserved by the Australian War Memorial for over 100 years, were transcribed for the special feature on ANZAC Day.

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