Bastion appoints Alexandra O’Neil as head of brand marketing AUNZ
"I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."
Bastion has announced appointment of Alexandra O’Neil as the integrated agency's head of brand marketing, spanning Australia and New Zealand.
O'Neil moves from her previous post as marketing manager for Solotel Group. She has worked with brands including Moet Hennessy, Bacardi, Adidas, Levi’s, SXSW, Sydney WorldPride, NSW Government, CUB, and Lion Nathan.
Before Solotel, O'Neil was part of Crown’s business development and marketing team.
“It’s an exciting move to Bastion and I look forward to working with a team focused on creativity and strategy," she said.
"As head of brand marketing I'll be focusing on building the Bastion brand, growing our industry position, and communicating our brand narrative to the market."
Bastion's managing director of experience - growth, Matt McCann, said the appointment is in line with the agency's plans to conceptualise a marketing strategy for Australia and New Zealand, off the back of a 12 month growth period.
“We’re incredibly lucky to have found someone of Alex’s calibre to join the team. She is moving from an amazing career in hospitality at Solotel Group as marketing manager where she managed multiple brands,” he said.
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“With exciting announcements coming from Bastion locally and globally, the role required someone with an acute ability to understand the operational needs of a multifaceted full-service marketing and communications agency like Bastion and the impactful work we do under one holistic umbrella.”
The appointment of O’Neil follows the April appointment of Cheuk Chiang as Bastion's new ANZ CEO, who moved from his position as APAC CEO for Dentsu Creative.
In March, Bastion acquired digital creative agency AnalogFolk, a year after AnalogFolk’s CEO Matt Robinson and chief strategy officer Ben Hourahine acquired the agency from its UK parent company through a management buyout.
In late May, Bastion announced Samantha Hansen as its partnerships marketing director.
Top image: Alexandra O’Neil
