Clemenger BBDO unveils new logo and proposition as it relaunches

Clemenger BBDO has relaunched with CHEP Network, Clemenger BBDO and Traffik joining forces under one banner and the new vision of “Do Big Things.”

The agency's new era combines the full-service agencies capabilities across strategy, creative, design, media, experiential, data, and technology.

The unification of the three agencies into Clemenger BBDO offers a seamless, tailored model to meet the evolving needs of today’s most ambitious brands, giving clients access to unmatched integrated marketing capabilities at scale. It builds upon Clemenger BBDO’s 75-year legacy and legendary platform creativity while embracing the progressive capabilities of CHEP and experiential excellence of Traffik.

Lee Leggett will lead the new Clemenger BBDO, bringing with her deep leadership experience as former CEO of CHEP a successful track record leading digital, media and advertising agencies across Australia and the United Kingdom. She’s known for building strong relationships with clients and teams, driving growth with integrity, and delivering creative and commercial impact at scale.

"Over the past few weeks, I’ve spent time across all three businesses and with our clients, and what stands out is the strength of the people," said Leggett.

"We have brilliant talent in every corner of the company, and now we have the platform to bring it all together. We’re not just expanding our capabilities - we’re expanding our potential. With brand, creative, media, data, technology and experience all working as one, we have the tools and talent to deliver truly modern creativity for the most ambitious brands in the country."

Simon Wassef, previously at Clemenger BBDO, steps into the role of chief strategy officer, partnering with Leggett to shape the agency’s strategic direction. Glen Dickson, a longstanding CHEP creative leader, will continue as deputy chief creative officer as a global search for a national chief creative officer takes place.

Leggett added: "What excites me most is the spirit I’m seeing already. There’s energy. There’s belief. And there’s a genuine desire to build something together that’s not just bigger, but better. Today is day one and I can’t wait for what’s next."

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