BabyLove makes nappy changes 'Easy Peasy' via Communicado

BabyLove has launched a new campaign for Nappy Pants developed with Communicado.

Nappy Pants can be pulled straight up while a toddler is standing, so they’re easier to change than regular tab nappies, and tearaway side seams mean they can be removed just as easily.

The integrated agency developed the ‘Easy Peasy, Changing’s Easy’ campaign to demonstrate the behaviours that signal when it’s time to start using BabyLove Nappy Pants, helping parents make the easiest change ever.

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Annie Price said: 'Anyone with a wriggler, squirmer or escapee is going to immediately resonate with this lighthearted spot.'

‘Easy Peasy, Changing’s Easy’ reflects the ‘for real life’ attitude of the BabyLove brand and the fun, effortless style and personality of the Bluey characters that appear on Nappy Pants themselves.

Communicado’s Executive Creative Director Annie Price said: “We’re all about telling it like it is with BabyLove - Real, relatable moments, not idealised depictions of parenting. And anyone with a wriggler, squirmer or escapee is going to immediately resonate with this lighthearted spot.”

Unicharm Australasia Brand Manager Amer Haq, added: "We are very excited with the campaign. It conveys one simple message and highlights just how much easier BabyLove Nappy Pants with Bluey prints are. No tabs and no need to lie down for nappy changes – perfect for toddlers on the move."

Amer Haq: 'We are very excited with the campaign. It conveys one simple message and highlights just how much easier BabyLove Nappy Pants with Bluey prints are.'

CREDITS Client: Unicharm Australasia General Manager Marketing: Michael Joel Senior Brand Manager, Nappy Pants: Amer Haq Brand Manager, Nappy Pants: Rebecca Petrolo Digital Marketing Specialist: Riya Agrawal

Creative Agency: Communicado Executive Creative Director: Annie Price Associate CD/Writer: Chris Buchanan Associate CD/Art Director: Simon Fleming Integrated Strategist:  Daniel Hedger Group Account Director: Wil de Souza Account Manager: Narayanan Subramani Digital Producer: Amy Greer PR Account Director: Claudia Frederick PR Account Manager: Angie Darras

Media Agency: Cole Media General Manager: Candice Cole Digital Directors: Anya Subberwal and Robyn Cameron

Director: Jon Webb Camera Assist: Joey Hughes Producer: Kalliroy Edlin Styling: Milana De Mina Hair & makeup: Samantha Coles Sound: Production Alley Photography: Jon Webb Stills assist: Dion Bromage Editor: Jon Holmes

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