FedEx appoints Digital Minds to lead SEM

Digital Minds Group has been appointed to lead the paid search media (SEM) account for global transportation corporation, FedEx.

Lija Wilson, general manager at Digital Minds Group, said: "This is an incredibly proud moment for our team and a testament to the expertise we've built over the past decade in helping brands expand and thrive in international markets."

"Winning an account of this scale reinforces our commitment to delivering high-impact, scalable growth on a global level."

Nik Jan, founder of Digital Minds Group, added: "From day one, our mission has been to provide brands with a genuine, transparent partner - one that seamlessly integrates as an extension of their team to drive meaningful collaboration and scalable success.

"Winning the trust of a global leader like FedEx is a testament to that vision, and we look forward to helping them reach new heights through an innovative, results-driven approach.”

This win for the independent media agency comes after welcoming four new digital recruits to its team last year following new client wins in eCommerce, travel, real estate, and B2B.

David Williams has been appointed to manage the agency’s performance creative division. In July, Digital Minds launched its performance creative division following increased demand from current and new clients to support a broader creative and content service offering.

Margarida Halatjan joins as an SEO manager after relocating from a role in the UK and managing SEO across a number of global brands. Elliot Richtor has been appointed senior performance manager, having previously held senior digital roles with Initiative and Resolution Digital. Sam Millard also joins the team as associate performance manager, coming to Digital Minds with agency-side experience in digital planning and channel strategy.

Top image: Nik Jain and Lija Wilson  

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