Endeavour Group introduces new omni-channel marketing function

Endeavour Group has announced a new omni-channel marketing function, designed to grow engaged customers and brands across the many social occasions its products, services and teams help to create.

Additionally, the retail drinks and hospitality business has announced a number of new roles across brand marketing, digital marketing, media, planning and marketing analytics; and at a mixture of different levels.

Endeavour Group CMO, Jo Rose said the new function, known as Endeavour Marketing, includes a new centralised marketing team to work alongside existing brand teams, while also bringing together the company’s internal digital media, creative studios and customer insights capabilities.

“The creation of Endeavour Marketing was inspired by our Group purpose, ‘creating a more sociable future together’; and by establishing a truly omni-channel capability, we’re better able to put the customer at the heart of what we do in bringing this purpose to life in even more engaging and meaningful ways.

“Our brand marketing teams will continue to enable customer connectedness and brand distinction for much loved brands such as Dan Murphy’s, BWS, ALH Group, Jimmy Brings, Langton’s and Pinnacle Drinks, while the centralised marketing team will focus on delivering smarter, more streamlined marketing capabilities to the entire group," said Rose.

Endeavour Group comprises Australia’s largest retail drinks network and the largest portfolio of licensed hospitality venues, with more than 2,000 stores and venues in total, and a variety of digital platforms, which together, generate around 200 million annual customer interactions.

“At Endeavour Marketing you'll get the opportunity to work on exciting campaigns with leading omni-channel brands and award winning teams to grow loyalty programmes, enrich customer insights and 1st party data," Rose added.

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The available roles can be found on the Endeavour careers portal.