Enero Group posts FY25 growth, OBMedia sale sharpens focus on agencies

Enero Group has reported results for the year ending 30 June 2025, with growth across its agency portfolio and a strong second half positioning it for FY26.

On a continuing operations basis, EBITDA grew 2% year-on-year. The Group’s Technology, Healthcare and Consumer (THC) practice lifted EBITDA by 0.2%, with second half EBITDA up 9% and net revenue up 2% on the first half.

Ian Ball, Enero Group’s Chief Executive Officer, said: “Our second half results show the strength of Enero’s portfolio and our ability to adapt to shifting market dynamics. From landmark client wins to world-class recognition, our agencies have proven they can deliver both growth and industry-leading work. This momentum sets us up for good progress in FY26.”

Among its agency highlights is Hotwire Global rebranding its performance marketing services under ROI·DNA, earning Google Premier Partner status and its first multi-regional client win of FY26.
The consultancy also launched the Hotwire AI Lab and secured industry recognitions.

BMF built on its Westpac win earlier in FY25, securing HCF’s creative account this week. The agency was named Spikes Asia Strategy & Effectiveness Agency of the Year and Effective Agency of the Year at the Effies.

Orchard doubled EBITDA in the second half with 19% revenue growth, driven by healthcare launches and CGI demand. New business included Abbvie, Detmold Group and Boehringer Ingelheim. The agency was named Optimizely ANZ Customer Choice Partner of the Year and most awarded at the Prime Healthcare Awards.

Enero also completed the sale of OBMedia during the year, focusing the Group on its agency portfolio.

“As we enter FY26 with a more defined portfolio and an exclusive focus on our award-winning agencies - BMF, Hotwire, ROI·DNA and Orchard - our focus is firmly on building the next chapter of growth for Enero.

Ball added: “Each agency has strong leadership, vision, capabilities and a track record of delivering outstanding results for clients. That focus on differentiation and innovation provides a solid foundation to create long-term value for clients, attract top talent and deliver strong returns for shareholders,” Ball added.

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