Genero appoints Jess Lake as senior client director for AUNZ

Genero has named Jess Lake as its new senior client director for Australia and New Zealand.

Lake joins the creative platform from her previous roles at News Corp Australia and most recently as solution design director at WPP-owned marketing implementation agency, Hogarth.

Commenting on her appointment, Lake stated: "Joining Genero is an exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships.

"I’m looking forward to working with the talented team here and helping our clients achieve lasting impact."

"Jess understands the challenges that marketers face today and brings both strategic and practical expertise in brand building and  AI-powered content creation that will be a huge asset to our local and global clients," said Chris Dodson, Genero's managing director for Australia and New Zealand.

The appointment is the latest in a series of hires by Genero, a platform for collaboration between marketers and a global network of professional creatives, and an official partner of Meta, Google, TikTok, Pinterest, and Amazon.

Earlier this year, Dodson was hired as managing director after spending six years leading YouTube’s consumer and business marketing in Australia and later managing YouTube’s subscription and music business across EMEA from London.

Chloe Lane joined Genero last year as managing director of global client solutions, where she oversees global client strategy, focusing on both in-house and outsourced creative solutions.

Lane served for four years as chief operating officer and chief of transformation at Hogarth before working on business transformation projects for Woolworths and Paper + Spark in 2023. She continues to mentor emerging marketers through the Australian Marketing Institute's program.

The appointments come as Genero continues to expand its team and capabilities, following a new investment from Acorn Capital. 

See also: Genero appoints former Google-exec Chris Dodson as MD across AUNZ

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Top Image: Jess Lake