HSLR appoints new leadership team across production, design and communications
David Vale: 'The women leading HSLR all share the common goal of building the best community for our clients and creatives, and it shows in our work.'
Creative production studio HSLR has appointed a senior leadership team spanning production, design, and communications to drive its next phase of growth.
The new leadership approach sees Production Director Genya Mik, Design Director Kristy Buchanan, and Communications Director Prasana Lee work together from the outset of each project.
The model replaces a traditional step-by-step process with cross-disciplinary collaboration from brief to delivery, aiming to improve efficiency and output quality.
HSLR Founder, David Vale, said: “Leadership starts with attitude. The women leading HSLR all share the common goal of building the best community for our clients and creatives, and it shows in our work.
"Their powerful combination of expertise and energy is truly impressive," he added.
For the directors, this appointment signals a shift in the status quo. Communications Director, Prasana Lee said: “Attitudes around what it means to be an agency have evolved.
"The HSLR mindset responds with an excitement and willingness to bring our skills to the table, not just in leadership, but our niche," she added.
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Mik’s background spans independent film production and agency work with Mustard Creative and The Monkeys. Buchanan brings over a decade of design experience from HERO formerly B.B.E Creative), leading large-scale campaigns for brands such as Dulux, Medibank, and Momentum Energy.
Meanwhile, Lee has worked across brand storytelling, fashion PR, and production, creating strategic campaigns that prioritise narrative.
The lineup is part of HSLR’s continued evolution as a creative production house known for compelling campaign, commercial and creative content. Leveraging the experiences of their senior leadership team, HSLR aims to set a new standard for the creative production industries.
Top image: Kristy Buchanan, Genya Mik and Prasana Lee
