In Marketing We Trust secures new clients and senior talent across SEO, Media and Data
Paul Hewett: 'These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.'
In Marketing We Trust has secured seven new major clients and expanded its senior team across media, SEO, and data.
New clients include Asia’s largest ride-share and food delivery platform Grab, OCBC, UK-based services marketplace Bark.com, and TPG Telecom (covering Felix, Vodafone, and iiNet).
These partnerships span digital performance, SEO, analytics, and consulting, with the agency chosen for its ability to manage complex, multi-market programs with measurable outcomes.
“These are significant wins which span the whole of the APAC region,” Paul Hewett, CEO of In Marketing We Trust, said.
“We’re proud to welcome these brands into the fold - and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem. These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.”
To support this growth, the agency's global team has expanded to 84, with regional hubs in Australia (global HQ), Singapore (APAC), Europe, and North America.
Matthew Todd and Zoe Sharry
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Key hires include Matthew Todd as Head of Performance Media, bringing experience from Atomic 212 and leading paid media strategies for enterprise brands. He will oversee global media delivery.
SEO specialists Zoe Sharry (formerly Finder) and Ethan Wong join to strengthen technical optimisation and content-led strategy for enterprise sites. Additional data engineers and analytics strategists have been appointed to meet demand for AI-enabled decision-making and advanced measurement.
“Winning the work is one thing - delivering on it at scale is another,” Hewett said.
“We’re pleased to welcome Matt, Zoe, Ethan and the rest of our new hires into the team. They bring sharp thinking, deep experience and the kind of delivery mindset our clients value. I’ve got confidence that this team knows how to drive outcomes - not just outputs.”
With a growing global client base and regional delivery teams, In Marketing We Trust is focusing on scalable delivery, performance, and long-term value across Asia-Pacific and other markets. The agency’s growth follows structural changes, including the appointment of a new COO and the formation of its first advisory board.
