jnr. nabs Ārepa creative account across AUNZ

Indie creative agency jnr., founded by Ryan O'Connell and John Marshall earlier this year, has been appointed to lead brand strategy and creative services for Ārepa across AUNZ.

Ārepa is a food tech company from New Zealand that has developed a range of natural products with neuroscientists that claim to benefit the brain.

The company's hero product, The Brain Drink, claims to enhance cognitive performance, reduce stress, and improve overall mental clarity.

Marshall, Ngāti Maru, Ngāti Hāua, Ngāti Maniapoto, co-founder and managing director of jnr., said the creative agency was established to do good work for good people and good brands. Ārepa combines all three, he said.

"Ārepa is an extremely innovative company, working at the forefront of brain health and nutrition, working to make a difference for people who consume their products. The fact they’re also founded in Aotearoa makes us feel privileged to partner with them as one of our first clients."

His co-founder O'Connell, the chief strategy officer of jnr., added that it has been a whirlwind start for the agency.

"We’re pumped to partner with Ārepa. The team more than matches our passion for creativity, ambition and smart but simple thinking, so we’re really looking forward to bringing some exciting new work with them to market soon."

Zac Robinson, Ārepa co-founder, noted that jnr. was appointed for its fresh approach and style.

"John and Ryan have the kind of brains we love to work with: values driven yet innovative and forward thinking, with an in-depth understanding of our needs and the market. We’re excited to see where the partnership goes," he said.

jnr. will support Ārepa with a full above-the-line campaign set to go live late 2024.