Justin Hind's Reunion Agency launches first work for Rest Super

Reunion agency, founded by former CHEP CEO Justin Hind in 2023, has unveiled its first work for Rest since securing the super fund's creative account in December last year.

The 'Super.Simple' campaign for Rest, one of Australia's leading profit-to-member superannuation funds, is geared towards simplifying the superannuation process for Rest's two million members.

The campaign realises Rest’s "super simple" mission through a series of ads that bring out the humour in everyday challenges. The ads will be rolled out across various platforms including broadcast TV, BVOD, cinema, out-of-home, digital, social, as well as Rest's owned platforms.

[embed]https://www.youtube.com/watch?v=GRh4yyooYIY[/embed]

“We represent around one-in-seven working Australians, including more than a million who are younger than 30 years old. Many of our members tell us they don’t understand super. We want to help change this by removing complexity at every stage of the super experience," said Deborah Potts, Rest’s chief member officer.

Hind added: “'Super.Simple' for Rest marks a significant moment for the brand and its members, embodying Rest’s dedication to engaging members in their financial futures in a straightforward, impactful way."

'Super.Simple' out of home ad for Rest via Reunion Agency

Hind serves as the co-CEO and co-founder of Reunion alongside Stephen Knowles, whose background includes roles at Dentsu, Downstream Marketing, Adobe, and eBay. They co-founded the agency with Hind's wife, Dominique Hind.

Last June, Hind revealed the newly established creative agency's goal was to collaborate with ambitious clients who want to elevate their brands' value and engagement across all channels and touch-points.

Hind and Knowles previously worked together at Downstream, a performance marketing company founded by Knowles in 2005, which was later acquired and integrated by Adobe in 2012.

See also: Justin Hind teams up with wife Dominique and Stephen Knowles to launch new agency, REUNION

Credits:

Rest General manager – brand and marketing: Andrew Ford Head of brand and content: Chris Pocock Senior brand manager: Georgina Ashley Brand and content specialist: Sinem Kalenderoglu

Creative Agency Creative agency: REUNION Co-CEO and co-founder: Justin Hind Co-CEO and co-founder: Steve Knowles Creative partner: Ollie Beeston Senior designer/artworker: Gene Stapleton  Client partner: Claire Hawksford Senior account director: Tizz Wilson

Production Production house: MOFA Director: Yianni Warnock Executive producer: Llew Griffiths Producer: Lib Kelly Director of photography: Ross Giardina Post house: The Editors Editor: Mark Burnett Sound production: Rumble Sound designer: Daniel William

Media Media agency: Custom Media Group account director: Matt Jones Media analyst: Reina Yuguchi Head of digital: Richard Warwick