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Landor appoints Andy Thomas and Liz Kreuger to lead creative and strategy

Trish Folan: 'Their impressive track records and deep understanding of creativity, technology, and innovation make them ideal leaders to deliver exceptional value to our clients.'

By Alisha BuayaPublished Jul 17, 2025
2 min read
Landor Andy Thomas Trish Folan and Liz Kreuger

Landor has appointed Andy Thomas as Executive Creative Director and Liz Kreuger as Executive Strategy Director for Australia.

Together they will oversee the brand and design consultancy's creative and strategic output and support Landor’s brand work across the region.

"We are thrilled to welcome Andy and Liz," said Trish Folan, General Manager, Australia.

“Their impressive track records and deep understanding of creativity, technology, and innovation make them ideal leaders to deliver exceptional value to our clients.

“Plus, you just know when you meet people who are brilliant at what they do but also genuinely kind and collaborative. Andy and Liz are exactly that – the kind of people you instantly feel comfortable with. "

Lulu Raghavan, APAC President, Landor, added: "The Australian team at Landor is incredibly strong, and these appointments further solidify our leadership in the market. We're seeing fantastic momentum across the region, and the calibre of talent we're attracting, like Andy and Liz, speaks volumes about our agency's growth and our commitment to delivering world-class brand solutions for our clients."

Thomas joins Landor from Re, where he led Design and Experience as Executive Creative Director for M&C Saatchi Group AUNZ.

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He previously held senior roles at Huge in London, New York, and Singapore, working with brands including CommBank, Optus, Woolworths, Warner Bros, Hublot, SK-II, and New Zealand Rugby.

Thomas said of his appointment: "I’m incredibly excited to join Landor and help our Australian clients navigate the evolving landscape of brand and design, creating unforgettable experiences that drive meaningful (brand) impact.”

Kreuger returns to Landor after a previous stint in the agency’s Hong Kong office.

Her background spans brand strategy, organisational transformation and customer experience, with work for clients including ASX, ABC, Cathay Pacific and HSBC.

Kreuger added: "I'm thrilled to be rejoining Landor and to be part of this exciting new chapter for the team.”

Top image: Andy Thomas, Trish Folan and Liz Kreuger

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