Molasses hires Nichole Donovan after Allied Pinnacle win

Molasses has appointed Nichole Donovan to the newly-created role of client director following a string of business wins. 

Donovan, who joined the brand agency at the start of April, will manage the day-to-day projects for Molasses' clients, in addition to supporting business strategy and offering insights and innovation expertise. 

Molasses was most recently appointed by Allied Pinnacle to lead its brand strategy, positioning, brand identity, design, campaign creative and strategy for Wise Wheat, a naturally grown wheat product. It also partners with brands including Pernod Richard, Duxton Vineyards, MILKLAB, Freedom Foods and Victa.

Dan Parritt, co-founder and brand director at Molasses, said: “Over the past six years we’ve steadily grown our work with FMCG and alcohol brands. As their service requirements evolve, we need the most experienced talent in place to ensure the agency continues to deliver the best advice, work and service to them.

“As well as being an awesome person, Nichole has a great understanding of strategy, creative, project management and production, and thinks with an entrepreneurial lens which is a perfect fit for what we deliver to our clients. We are delighted to welcome her to the team.”

Donovan joins Molasses with more than 10 years of client management experience, holding a number of senior roles at agencies including GHO, For The People, and Traffik. 

“The power of great branding and design in propelling brands further cannot be overstated and Molasses have built a great reputation in delivering just that for clients in FMCG and alcoholic beverages," she said.

"I look forward to bringing my experience across our portfolio of clients, helping them to realise their brand ambitions.”

Donovan's appointment comes after the agency developed a brand strategy and positioning for the sparkling wine brand Solara in February.

The Sydney agency developed the ‘Life with Fizz’ positioning – helping consumers ‘live with fizz’ with a brand doing better for the environment.

See also: Molasses develops brand strategy and new positioning for eco-conscious wine brand, Solara