NBA appoints Archibald Williams to lead its account across APAC

The NBA has appointed Archibald Williams to lead its account across the APAC region.

The NBA is one of the most prestigious sporting leagues in the world, and basketball is one of the fastest-growing sports in Australia.

The independent brand and digital agency's appointment is effective immediately, and its remit includes all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.

Archibald Williams will use its brand and customer expertise to not only fan the flames of the die-hard fans but recruit new ones too. Their remit is across all digital, activation, and ATL communications.

Bram Williams, co-founder of the independent brand and digital agency, said: "I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodians of this brand in the region is a true honour."

This caps off a big year for Archibald Williams after winning work on Luna Park, Breville, The University of Sydney, and expanded project work for News Corp and Mastercard.

Earlier this year, Archibald Williams was appointed as consultants to the Brisbane Broncos, recently launching a new brand campaign (The Heart of Brisbane), asserting the team’s dominance as the city’s iconic sporting organisation.

The idea created by the independent brand agency is a ‘love letter’ to Brisbane – for both the team and the city.
 
It was created to instil a sense of pride in modern Brisbane by looking back on what the state’s capital has achieved and the bright future ahead as one of Australia’s hottest cities.

The showcasing of this ‘new Brisbane’ has been perfectly encapsulated by the voice of the new campaign. iiiCONIC, a Ghanian born, Brisbane based up-and-coming Hip Hop artist, has lent his voice to the commercial.

See also: Archibald Williams named consultants of the Brisbane Broncos