Publicis Groupe nabs PayPal’s global media account from WPP Media

Publicis Groupe has nabbed PayPal’s global media account from WPP Media, which was appointed to the account in 2023.

In April, WPP Media said it made the decision to part ways with PayPal to “pursue other opportunities” after 18 months, Ad Age reported at the time.

The fin tech company also told the publication at the time that it was “exploring what media agency support will best fuel our brand and drive the greatest impact.”

Geoff Seeley, PayPal’s chief marketing officer, said in a statement to the publication: “We recently completed an agency partner review for global media and have appointed Publicis as our new global media agency partner.”

“This PayPal-led process was shaped by our ambition to modernise how we go to market and align with a partner that reflects where we’re headed as a brand.

“We appreciate the time, thinking, and energy from all the agencies that participated. We’re excited about what comes next.”

Mediaweek has reached out to Publicis Groupe and WPP Media for comment.

This major win with for Publicis Groupe comes after it was recently appointed to oversee the lucrative Mars Incorporated account from incumbents IPG and WPP Media.

Mars said its new agency ecosystem aims to fuel a reimagined approach to that puts consumers and pet owners at the centre of every its brand experience.

Publicis Groupe will oversee media, production, paid social and influencer and connected commerce capabilities, with IPG’s Weber Shandwick set to oversee a supercharged approach to brand PR.

The new agency ecosystem will be implemented in full across the two largest businesses of Mars – Mars Snacking and Mars Petcare. Mars Food & Nutrition will join Snacking and Petcare, shifting its media business to Publicis.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.