Royal Wolf ANZ appoints ADMATIC to media account

ADMATIC has been appointed to lead media strategy, planning, and buying for Royal Wolf ANZ.

Royal Wolf is a provider of shipping container hire, sales, and specialised modification in Australasia and is part of the NYSE-listed United Rentals global family.

The Royal Wolf network now consists of 40 customer service centres and over 40 regional agents, supporting unrivalled distribution and customer service across the two countries.

Michael Ungerboeck, CEO of ADMATIC, said: "We are thrilled to be working with such a renowned brand in logistics and we’re honoured to be working with the leader of the industry."

"Increasingly we’re seeing opportunities to partner with brands looking for greater agency collaboration, audience insight and digital innovation. Brands like Royal Wolf are looking to ADMATIC for that ‘big agency’ value but with the degree of service and care that is experienced in the independent agency environment," he added.

Michael Ungerboeck

The Royal Wolf ANZ win comes after a successful string of wins in the past year including CBRE Australia, Century 21 New Zealand and Inchcape New Zealand.

The Royal Wolf ANZ win for the independent full-service media agency comes after a successful string of wins, including Century 21 New Zealand and Inchcape New Zealand.
 
The win also follows ADMATIC's appointment to lead digital media strategy, planning, and buying for CBRE Australia.
 
This appointment added to the ADMATIC-CBRE relationship, with the agency having managed CBRE NZ Property and Brand Marketing campaigns since late 2019.
 
CBRE is a commercial real estate services and investments company that provide insights and data that span every dimension of the commercial property industry, creating solutions for clients of every size, in every sector and across every geography.
 
See also: ADMATIC is appointed to lead CBRE Australia account