Scooter joins Bupa agency village following pitch, announces new hires
Anna Hodgson: "The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years."
Melbourne-based integrated brand agency Scooter has secured a position in the Bupa agency village, following a competitive pitch.
This appointment designates Scooter as a key agency partner for the private health insurer across its Australian businesses, including health insurance, dental, optical, hearing, and aged care.
The announcement follows Bupa's recent decision to appoint CHEP Network as its creative agency for Australia. Bupa revealed plans for a strategic shift in its creative approach, introducing a new model aimed at streamlining its marketing operations.
CHEP Network will collaborate with support agencies including Scooter, as well as 2045 and Six Black Pens.
“We are incredibly proud to have the opportunity to further our partnership with Bupa," said Scooter CEO, Anna Hodgson.
"The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years. This is a true testament to our strong client relationships and our ability to offer innovative and impactful creative services that drive results for our clients."
Alicia Rieniets, general manager of marketing at Bupa Health Services, added: “We’re excited to extend our partnership with Scooter, whose innovative strategies and retail marketing expertise have helped drive a marketing transformation across the Bupa Health Services businesses.
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In light of the new contract, Scooter has made several new hires. Olivia Gatt has joined as associate creative director, previously holding the role of associate director, design at Ellis Jones. Matt Strutte has been appointed group account director, having recently served as group account director at Sunday Gravy.
Both will support Executive Creative Director Luke Carson and General Manager Pete Murphy in leading the Bupa account.
“With a newly appointed and dynamic, talented, and committed team further strengthening our agency offering, we’re really excited to continue delivering engaging, entertaining and effective world-class thinking and creativity for our clients,” said Hodgson.
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Top Image (L-R): Matt Strutte, Olivia Gatt, Luke Carson, Anna Hodgson and Pete Murphy
