SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch

The Comfort Group has appointed Kaimera as its strategic media partner, launching the relationship with a national campaign for SleepMaker’s new Smart Suspension Technology (SST).

The independent agency will lead strategy, planning, buying and optimisation across all channels in Australia.

The SST campaign highlights SleepMaker’s patent-pending combination of SmartCell foam and engineered springs, designed to reduce partner disturbance, improve airflow and deliver targeted body support.

The appointment expands Kaimera’s footprint in Melbourne, where the agency continues to build its presence with premium brand partnerships.

"This partnership is a real milestone for our Melbourne team. SST is not just another mattress technology - it’s a true evolution in sleep innovation," Garth Moring, General Manager Melbourne at Kaimera, said.

"We’re excited to translate that into a campaign that connects cleverly with consumers and drives results.

"It’s also a testament to the growth of our Melbourne office - joining Nando’s, Luv-a-Duck, GSK, and others in our client lineup, The Comfort Group adds further credence to our presence in the lifestyle and home space."

Felicity Turner, General Manager Marketing at The Comfort Group added that “Sleep is central to wellbeing, and SST is a bold leap forward in delivering Australians exceptional comfort, temperature control, and support.

"We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.”

The Comfort Group is Australasia’s largest bedding manufacturer, with brands including SleepMaker and Sleepyhead.

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