Sports marketing agency TLA rebrands to TGI Sport

Australian sports marketing, media, technology, talent and creative agency, TLA, has rebranded to TGI Sport. 

TGI Sport works with world-leading sports federations and brands, operating across 20 cities with over 370 staff. TLA became part of the TGI Sport group in 2021.

Tony Box, managing director of TGI Sport Australia, said that the commitment to clients, people and successful commercial outcomes will remain the company's main focus.

“It is now time for the group to move to one clear identity," he said.

"This is a significant milestone as we rebrand all portfolio companies to TGI Sport. Since TLA joined the TGI Sport family, the collaboration with our global team has only enhanced our service offering to all our stakeholders.

"The rebrand to TGI Sport completes the global cohesive vision and guarantees an even brighter future for the Australian business."

The news of the rebrand comes as retired Australian tennis star Ash Barty and Matildas' captain Sam Kerr were named Australia's most popular sports personalities in the Australian Talent Index’s 2024 Top Talent Report. 

Barty retained her number one spot on the list, having taken out the prime position in the inaugural 2022 index, while Kerr moved up seven positions from her 2022 ranking to second place. Wheelchair tennis star and radio host Dylan Alcott took out third position. 

Barty was the second Australian tennis player to be ranked world number one and is also a three-time Grand Slam singles champion, claiming titles at the 2019 French Open, the 2021 Wimbledon Championships, and the 2022 Australian Open.

Former Australian cricketer and one-time captain of the Australian women’s team, Meg Lanning, was considered to be the most trustworthy sports star, followed by fellow cricketer and current team captain, Alyssa Healy, and rugby league player, Millie Boyle.

See also: Ash Barty crowned Australia’s most popular sports personality