The Content Works joins the L'Oréal Groupe Agency Village
Alex Noonan: 'I’ve always had a very close relationship with the L’Oréal Groupe and have a huge respect for their powerhouse brands, people and category leadership.'
The Content Works has joined The L’Oréal Groupe Agency Village, overseeing its social media strategy and management account.
The partnership builds on the social media and creative agency's existing four-year relationship with L’Oréal Corporate to now working with L’Oréal Groupe’s portfolio of 32 brands, including L’Oréal Paris, Garnier, Maybelline, NYX, Kiehl’s, La Roche-Posay and Lancôme.
"The Content Works emerged as a leader in the tender process, showing in depth knowledge of social platforms and tailored strategies for each of the brands," Adriana Kritharides, brand engagement lead for Kiehl’s said of the appointment.
Alex Noonan, The Content Works director, said: “Through my 20 year career in beauty and fashion, I’ve always had a very close relationship with the L’Oréal Groupe and have a huge respect for their powerhouse brands, people and category leadership.”
"What excites me most about this opportunity is developing strategies to engage with L’Oréal Groupe’s incredibly diverse breadth of consumers. L’Oréal Corporate was one of The Content Works first clients, so we’re thrilled to broaden this relationship and to be appointed to the Agency Village to continue to work closely with these formidable brands and innovate together."
Noonan founded the Sydney-based social media and creative agency founded in 2020.
The agency offers unparalleled expertise in beauty, fashion and women’s lifestyle. Clients have include L’Oréal Groupe, Camilla, Paspaley, Endota, Olay, BOSS, Laser Clinics Global, Skinstitut, Clarins, Vida Glow, CIRCA, Georg Jensen, Pandora, Dr Roebuck’s, OXX by Kmart and Dr LeWinn’s.
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In 2020, Noonan was appointed as the editor and content director of InStyle, a then-Pacific magazine brand before it was acquired by Bauer Media Australia and later Mercury Capital.
