Two Palms Media appoints Jenni Smit to lead Creative

Creative agency Two Palms Media has appointed Jenni Smit as Creative Director for Australia.

Smit joins from We Are Social London, where she spent more than 12 years leading creative teams on campaigns for brands including Starbucks, Netflix, Dr. Martens, Adidas, Amazon Music, Meta, and ATP. Her experience spans global brand work and platform-focused campaigns.

“Jenni’s appointment represents our relentless pursuit of creative excellence," said Ed Ringwood, Founder and Director of Two Palms Media. "Jenni is an exceptional creative leader whose cultural fluency and social savvy perfectly align with our ethos of showing up with impact.

"With South African roots and experience in London’s multicultural scene, Jenni brings sharp global insight — and a strategic edge to help our clients navigate the complexities of modern brand building and engage audiences more meaningfully."

The appointment follows the promotion of Ashleigh du Plessis to General Manager of Two Palms Media’s Sydney office. Du Plessis has previously held roles at BRP and Olympus and has experience in strategy and team leadership.

"What pulled me to Two Palms was their authentic drive to make a real impact for brands," said Smit. "This isn't an agency chasing hype - they truly get how people interact with brands today, and they're not afraid to lead the way.”

“The agency strives to help brands meaningfully participate in culture, whether that's through platform-native storytelling, creator collaborations that feel genuinely organic, or campaigns that spark authentic conversation. That's increasingly rare in our industry, and exactly the kind of environment where I believe the most progressive creative work happens.”

Smit and du Plessis will work with Founder Ed Ringwood to drive business growth across Australia and New Zealand and align creative and operational teams under a shared vision.

Top image: Jenni Smit

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