UFC star Alex Volkanovski joins Tyro in new campaign via Hello

Tyro has appointed Australian UFC star Alex Volkanovski as its Chief Tap Out Officer as the EFTPOS solutions company launches its Big Buyout campaign with Hello.

The campaign, which is live across social, website, CRM, PR and activations across NSW, centres on the brand's obsession with the success of Australian businesses.

Tyro is offering businesses across NSW the chance to win a ‘Big Buyout’ with the brand sending Volk to spend up big for the day – and give all his purchased goods away for free to the public.

"This campaign shows Tyro’s commitment to supporting Aussie businesses, by teaming up with Volk, a well-loved Aussie star, and spending big, our aim is to help these local businesses thrive," Sera Awad, Tyro’s head of marketing, said. "With his experience as a small business owner and his fearless attitude as a UFC fighter, we knew Volk was the right person for the job!” 

Sam Kelly, managing partner at Hello, said: "We loved that Tyro was up for doing something brave and disruptive. The concept has been embraced organisation-wide, welcoming Volk into his new role.

"We often see B2B brands trying to solve business problems with vanilla business influencers, case studies and whitepapers, but the reality is we are speaking to humans who also respond to culture and creativity. This thinking coupled with the power of giving back and purpose is as Volk would say ‘a bloody winner all round."

The first official ‘Big Buyout’ begins at Hotel Ravesis at Bondi Beach on 23 Feb with two more scheduled later this year.

CREDITS: 

Client - Tyro
Head of Marketing & Strategic Alliances - Sera Awad
Head of Brand and Acquisition - Stephanie Brown
Head of Communications - Gemma Garkut
Brand Manager- Justine Duffy
Brand Specialist – Elle Tambakis
Communications Manager - Lucy Rowles
Campaign Marketing Manager - Matt Gregory
Senior Copywriter - Max Kitchen
Designer - Pearce Jacobs
Senior Digital Marketing Manager - Justyna Zawadzka
Senior Manager Marketing Automation - Nick Hallworth
Performance Optimisation - Shaydn Estreich
Customer Marketing Manager - Noel John
Digital Content Specialist – Michael Osborne

Integrated Agency - Hello
Managing Partner - Sam Kelly
Executive Creative Director - Dan Fryer
Director of Client Solutions - Julien Dupuche
Director of Media & Marketing Science – Daniel Hill
Head of Events & Experiential - Olivia Watts
Project Director - Joanna Allen
Art Director - Cody Waters
PR Lead - Allex Conley

Film Production: We Know Video

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.